The RealServer logs information about advertising presentation activity to the Ad Insertion Log (pnad.log). Each time an in-stream ad is inserted into a content clip, a log entry is generated in pnad.log, identifying the PLAYERID of the user, the IP address of the client, the content clip, the ad clip, and more. You can sort on any or all of these fields and compile reports. This information can give you an idea of who your audience is and which clips are popular.
The Ad Insertion Log does not conform to common Web logging formats.
The syntax for one record in the pnad.log file is:
<IP_address> <- -> <timestamp> <GET ad_filename>
<PLAYERID> <content_URL> <off_set_time> <ad_play_duration>
<ad_insert_type> <status>
Parameter | Description |
<IP_address> |
IP address of the client |
<- -> |
Complies with common Web server log format. |
<timestamp> |
Client time that the ad was sent to the client, in the form:
where TZ is the time zone expressed as the number of hours relative to Greenwich mean time. |
<GET ad_filename> |
Path and name of ad file relative to the base content path specified in the RealServer configuration file. |
<PLAYERID> |
General user ID for the RealPlayer (can be matched to the user if the user has registered at your site). |
<content_URL> |
URL of content clip broadcast to the RealPlayer. |
<off_set_time> |
Clock time (elapsed time), in milliseconds from beginning of content clip to point at which the ad was inserted. |
<ad_play_ duration> |
The length of time (in milliseconds) the ad clip was displayed by the RealPlayer. |
<ad_insert_type> |
Type of ad insertion: |
<status> |
Status of the ad insertion. Possible values are: |
The following is a sample Ad Insertion Log file:
172.16.8.194 - - [23/Sep/1997:20:43:40 -0700] GET d:\inetpub\rvroot\build13\content/20kbs\usr_20.rm
3c633661-f971-11d0-fea1-85071a4854c3 20kbs/wc20.rm 30466 30466 1 0
172.16.8.194 - - [23/Sep/1997:20:44:18 -0700] GET d:\inetpub\rvroot\build13\content/20kbs\mci_20.rm
3c633661-f971-11d0-fea1-85071a4854c3 20kbs/wc20.rm 101464 30132 2 0
172.16.8.194 - - [23/Sep/1997:20:45:35 -0700] GET d:\inetpub\rvroot\build13\content/56kbs\usr_56.rm
3c633661-f971-11d0-fea1-85071a4854c3 56kbs/wc56.rm 30373 30373 1 0
172.16.8.194 - - [23/Sep/1997:20:51:07 -0700] GET d:\inetpub\rvroot\build13\content/56kbs\usr_56.rm
3c633661-f971-11d0-fea1-85071a4854c3 56kbs/wc56.rm 30373 30373 1 0
172.16.6.228 - - [23/Sep/1997:20:51:53 -0700] GET d:\inetpub\rvroot\build13\content/56kbs\usr_56.rm
f95cc2e1-2473-11d1-ff93-7d124ac71ce6 56kbs/wc56.rm 30373 30373 1 0
172.16.6.228 - - [23/Sep/1997:20:53:16 -0700] GET d:\inetpub\rvroot\build13\content/56kbs\mci_56.rm
f95cc2e1-2473-11d1-ff93-7d124ac71ce6 56kbs/wc56.rm 181310 30512 2 0
172.16.8.194 - - [23/Sep/1997:20:54:11 -0700] GET d:\inetpub\rvroot\build13\content/20kbs\usr_20.rm
3c633661-f971-11d0-fea1-85071a4854c3 20kbs/wc20.rm 30466 30466 1 0